We believe space technology hold immense commercial value that remains untapped. From a limited customer base and limited and expansion into new markets, the space industry has the potential to explore new use cases.
We are introducing strategies to space companies looking to scale adoption of their technologies, or adjust the existing service to better suit their current clients needs.
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We leverage in-depth user research, conduct user testing, and detailed product concepts to expand new commercialization areas for space technology.
We partner with emerging companies, accelerators, and innovators, to deliver down stream human-centered consulting. We drive space consumer engagement and product adoption.
Human Centered Design
Human-centered design is an iterative approach that prioritizes the needs and experiences of users in the development of products, services, and systems.
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​HCD fosters innovation and leads to better outcomes by creating intuitive and effective solutions that resonate with users, enhancing user satisfaction 
and adoption.
Appropriate adoption of HCD models within product development and delivery can present:
10%
increase in customer aquisition
20%
boost in customer engagement & sales
15%
raise in customer retention rates
50%
increase in upselling success
Mckinsey & Company
What We Do
We help space startups and established companies to generate new revenue streams by bridging space technologies to consumer markets, through partnerships with consumer product companies and
in cooperation of Human centered design.
Investor
Funding
Space
agency
Funding
Industry Relations
Non-space company provides secondary supportive revenue to start up enabling company growth, financial security through diversification.
Consumer product company
Production capacity
& resource
What We Discovered
For space startups, low demand and lack 
of a solid revenue model are common issues, especially for B2C efforts. Over 35% of startups generally fail due to a lack of market demand, an issue that impacts space companies striving for 
B2C entry points.
New Space Economy, Statista
Why Is It Difficult?
Space startups typically require long development timelines for returns, making them ill-suited to short-term venture capital models. Consumer demand remains limited primarily to niche markets such as satellite internet (e.g., Star link), where infrastructure and user demand are more stable.
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Harvard Business School
Why Act Now.
Space agencies will continue 
to leverage their research to generate secondary revenues through patent licensing 
(from $3 billion a year today 
to $6 billion by 2035).
The $1.8 Trillion Opportunity for Global Economic Growth Insight Report April 2024
World Economic Forum in knowledge partnership with McKinsey & Company
Our Services
We host several packages to help accelerate your companies vision, products and innovation. Through out these
processes we work collaboratively with your leadership,
staff, and partners to develop long-lasting solutions that
grow beyond our involvement.
New User and Industry Adoption
We search, imagine and determine where your technology can land and scale.
1. Market Research
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3. Market insight formulation
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5. Customer Identification
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7. Ethnographic user research
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9. Business Case
2. Concept Design
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4. Future scenario
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6. Technical due diligence for technology transfer
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8. Business model innovation
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10. Company training
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11. Partnership building
1. Market Research​
We conduct secondary research of different markets to isolate profitable industries for your technology to scale and grow
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3. Market insight formulation​
We condense all research into tangible and actionable insights to enhance current space project structure (space asset, constellation, space technology, Concept of Operations...)
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5. Customer Identification​
​We research new industry customers to untapped markets relevant to project
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7. Ethnographic user research​
We conduct primary research with identified end users to validate market insights and product adoption
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9. Business Case​
We generate documentation outlining discovered market gaps and customer insights to allow you to steer your direction strategically into new markets
2. Concept Design​
We design and generate 2D concepts to manifest how your product could be adopted into the new industry.
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4. Future scenario​
We create future scenario to imagine how the new product/service supports clients' goals and strategy.
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6. Technical due diligence for technology transfer​
We partner with science and engineering research, design, and production firms to help support technical due diligence.
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8. Business model innovation​
We reimagine business model operations in relation to the research findings.
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10. Company training​
We support the practice of adopting these discovered insights into current company dynamics to enable the max benefit from provided research
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11. Partnership building
Product and service innovation
We launch your technology into new markets supporting technology transfer, partnership building, and product development
1. Market & Customer Insight
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3. 3D Prototyping
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5.Product Roadmap
2. Service Blueprinting
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4. Customer validation
1. Market & Customer Insight
We collect further information through primary and secondary research to collect insights towards viable design and project direction
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3. 3D Prototyping​
We help generate prototype products and services in respect to identified customers to help product adoption
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5. Product Roadmap
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2. Service Blueprinting
​We map the newly designed service user touchpoints to front-stage and backstage design structures
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4. Customer Validation
​We do validate customers and market research insights with our product prototypes
Human centred design for space
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We enhance your technological development for space through human-centred design methods to increase the impact of your technology
1. Design Audit
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3. User & Human Centered research
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5. Research synthesis
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7. Task / Process flow
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​​2. User Journey Mapping
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4. ConOps and Mission Design
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6. Space mission risk management
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8. User testing
1. Design Audit​
We audit existing product, existing service, and user interface design.
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3. User & Human Centered research​
​We introduce design strategies within current project structures to reduce risk, cost of development, and increase customer acquisition
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5. Research synthesis​
We condense all research into tangible and actionable insights to enhance current space project structure (space asset, constellation, space technology, Concept of Operations...)
​
7. Task / Process flow​
We map users scenarios activities, touchpoints to design the end-to-end user experience using the already existing product/ service of the client​.
​​2. User Journey Mapping​
We map users scenarios activities, touchpoints to design the end-to-end user experience using the already existing product/ service of the client
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4. ConOps and Mission Design​
We help generate ConOps and Mission Design to generate a stronger project launch and customer adoption
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6. Space mission risk management​
We evaluate current project in respect of research to identifiy any financial, safety, or production risk
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8. User testing​
We do test already existing client's product/service to find product/service improvement opportunities
Meet Our Team!
Abigail
Hoover
Co-Founder
Stéphane
Louis-Alexis-Borel
Co-Founder
Abigail Hoover is a Canadian industrial designer with +4 years experience working with a variety of aerospace missions in roles of concept of operations, system engineering, project management, and market analysis. With a specialization in industrial, participatory, and engineering design; she has collaborated with diverse communities including astrobotany, Canadian Indigenous Cultures, Marine Conservationists, Space Law, and several CubeSat missions.
Abigail holds a joint MA/MSC Global Innovation Design Program at Imperial College London and the Royal College of Art, where she specialized in ethnographic research and cultural considerations within the space industry. Beyond academia, she is an alumni and facilitator of the World Design Organizations Young Designers Circle, where she collaborates with global communities, age groups, and stakeholders to align initiatives with the United Nations Sustainable Development Goals.
Stéphane Louis-Alexis-Borel is a French designer and entrepreneur with 4 years of experience in the built-environment and entrepreneurship. His expertise combines business strategy, service design, foresight and business strategy. He worked as a design consultant and partnerhship coordinator in an engineering consultancy in London. Prior, he worked as a Product Manager and Chief Marketing Officer for a deep-tech startup in the High Tech Campus of Eindhoven, in the Netherlands.
He has delivered value for clients in sectors like software, aviation, transport, energy and water and sustainability.
Stéphane holds a Master of Contextual Design and a design MBA certification. He is also a member of the Next Generation Foresight Practitioners.
Our Experience
Our team has gained valuable experience in a variety of industries, including aerospace, built-environment, environmental conservation, and education. We are striving to collaborate with world-class leaders and institutions to cultivate transdisciplinary partnerships.
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Our diverse backgrounds and experiences outside the space sector provide us with a unique vantage point to aerospace consulting. We use design strategy and human-centered thinking to transform existing and potential use cases of space technology into viable products and services.
Our service offering include product and service innovation and human-centred design for space applications.
Satellite AI&T Mission Planning & Presentation
Company: Canadian Space Agency & AlbertaSat
Designed and facilitated a product visioning workshop
Company: Arup
Say Hello!
Would you like to have a chat?
Message us at info@orbiventure.com